Alappuzha is an important tourist destination in India. It has a breathtaking surprise waiting for any traveller at virtually every turn. Alappuzha is a city with picturesque canals , backwaters ,beaches and lagoons. It is called the "Venice of the East".The backwaters of Alappuzha are among the most popular tourist attractions in Kerala. Houseboat cruises are favourites of any season.
With the Arabian Sea on the west and a vast network of lakes, lagoons and fresh water rivers crisscrossing it, Alappuzha is a district of immense natural beauty. By virtue of its proximity to the sea, the town has always enjoyed a unique place in the maritime history of Kerala. Today Alappuzha has grown in importance as a backwater tourist centre, attracting several thousands of tourists each year. Alappuzha is also famous for its boat races, houseboat holidays, beaches, marine products, and coir industry.